Require users to sign up before purchasing a subscription

What problem are you facing?

Users are purchasing subscriptions without logging in or creating an account, getting confused why they don’t have access — only to realise they need to link their Google subscription from the settings page.

What improvement or new feature are you hoping for?

This might be an obstacle for subscriptions users, but it might be less confusing.

What impact do you think this will have? (e.g. improve app usability, help drive acquisitions)

Less confusing to users but could have an impact of subscription flow.